eSite Analytics, Author at eSite Analytics

Charles Wetzel on The Container Store, Site Selections and the Changing Nature of Predictive Analytics

eSite Analytics — Fri, 29 Jul 2016 14:40:11 +0000

Charles Wetzel, eSite Analytics president, was recently asked to comment on the changing nature of retail site selection and traffic-based movement analytics. Read the full story at Dallas Innovates.

The post Charles Wetzel on The Container Store, Site Selections and the Changing Nature of Predictive Analytics appeared first on eSite Analytics.

Duluth Trading Partners with eSite Analytics to Identify Expansion Opportunities

eSite Analytics — Sat, 28 May 2016 14:47:37 +0000

Specialty Clothing Retailer Experiencing “Milestone Year” Charleston, SC (May, 2016)— Duluth Trading, the clothing retailer of inventive and functional workwear, is entering a period of expansion with assistance from analytics partner eSite Analytics. In leveraging TrailBlazer™, eSite Analytics’ 360° retail analytics tool, the Wisconsin-headquartered retailer is able to identify the sites and marketing opportunities that

The post Duluth Trading Partners with eSite Analytics to Identify Expansion Opportunities appeared first on eSite Analytics.

How Spatial Data Turns Good Retail Ideas into Growing Brands

eSite Analytics — Fri, 20 May 2016 14:55:25 +0000

It’s 5:15 p.m. on a Tuesday when Sally Owens is driving seven-year-old Pete home from soccer practice. He’s hungry, she needs to grab a new phone charger and dad’s at home waiting on a box of hinges to fix the kitchen cabinets. She takes a right at Conner Street and pops into a big-box retailer

The post How Spatial Data Turns Good Retail Ideas into Growing Brands appeared first on eSite Analytics.

Customer Viewpoint: The Psychology of Retail Analytics

eSite Analytics — Fri, 15 Apr 2016 14:51:53 +0000

Talk about a retail revolution. When customers buy wine from Firstleaf, they don’t sample, sip, sniff or study wine labels and tasting notes. They simply take about 10 seconds to fill out a short questionnaire and then—voila!—a customized shipment is on its way. After the first box arrives, buyers are encouraged to sign into their

The post Customer Viewpoint: The Psychology of Retail Analytics appeared first on eSite Analytics.

For sweetFrog, the Growth is in the Analysis

eSite Analytics — Mon, 04 Apr 2016 14:17:52 +0000

Frozen Yogurt Franchise Partners with eSite Analytics for Expansion Strategies Charleston, SC (April, 2016)—Frozen yogurt franchise sweetFrog has partnered with eSite Analytics to help provide guidance for the brand’s aggressive expansion strategies. “From a franchise growth perspective, in 2016 we will be pushing forward with aggressive plans to expand sweetFrog’s footprint,” Chief Marketing Officer Matt

The post For sweetFrog, the Growth is in the Analysis appeared first on eSite Analytics.

How to Have More Fun at ICSC RECon in 2016

eSite Analytics — Thu, 31 Mar 2016 09:17:31 +0000

Confession time: Each year we join more than 36,000 other retail professionals on the sojourn to ICSC’s RECon, the retail industry’s biggest and best conference. We hunker down to gain new insights, meet amazing people, catch up with clients… …and never venture outside the walls of the convention center. And that’s just sad. After all,

The post How to Have More Fun at ICSC RECon in 2016 appeared first on eSite Analytics.