big data Archives - eSite Analytics https://www.esiteanalytics.com/tag/big-data-2/ Identify Every Site's Potential With Market Analysis & Proprietary Software Integration Thu, 11 Dec 2014 13:21:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.9 https://www.esiteanalytics.com/wp-content/uploads/efavicon114.png big data Archives - eSite Analytics https://www.esiteanalytics.com/tag/big-data-2/ 32 32 In Era of Big Data, Anonymity is the Key to Customer Data Privacy https://www.esiteanalytics.com/customer-data-privacy/ Thu, 03 Apr 2014 08:50:45 +0000 http://www.esiteanalytics.com/?p=1553 If your company is using location-based customer data (and if you’re not, you should be), at some point you will face questions about personal privacy. Today’s consumers are very aware of the amount of data being collected about them. Target’s security breach in December have people on edge. Many worry about anonymous “big data” insights

The post In Era of Big Data, Anonymity is the Key to Customer Data Privacy appeared first on eSite Analytics.

]]> Deciphering the Language of Retail Real Estate Site Selection https://www.esiteanalytics.com/deciphering-the-language-of-real-estate-site-selection/ https://www.esiteanalytics.com/deciphering-the-language-of-real-estate-site-selection/#comments Tue, 22 Oct 2013 05:28:21 +0000 http://ampersandindustries.com/sandbox/e/?p=929 Mapping, Modeling and More Real-world data, big data, spatial analytics, mapping and modeling, clustering and layering…what do all these industry terms and catchwords mean? It depends on who you talk to. And that is part of the problem! While many established industries have standardized definitions for frequently used words, there’s no common language in the

The post Deciphering the Language of Retail Real Estate Site Selection appeared first on eSite Analytics.

]]> https://www.esiteanalytics.com/deciphering-the-language-of-real-estate-site-selection/feed/ 1 For Today’s Consumer, It’s All About Using the (Right) Data https://www.esiteanalytics.com/for-todays-consumer-its-all-about-using-the-right-data/ Wed, 02 Oct 2013 15:32:51 +0000 http://ampersandindustries.com/sandbox/e/?p=793 Last month, one of the world’s biggest data brokers made a bold move: Acxiom launched a beta website allowing customers to view personal details being collected and stored in marketing databases. AboutTheData.com, which is being marketed as a project in transparency and an opportunity for customers to get more targeted offers, got some interesting reactions

The post For Today’s Consumer, It’s All About Using the (Right) Data appeared first on eSite Analytics.

]]> How Safe Is Your Data, Really? https://www.esiteanalytics.com/how-safe-is-your-data-really/ Mon, 01 Oct 2012 07:10:48 +0000 http://ampersandindustries.com/sandbox/e/?p=77 Companies’ access to vast stores of customer data, is growing at unprecedented rates. As the volume of classified data grows, so does the potential for data leaks, unauthorized access and even misuse by privileged users. Even so, one trend we’ve noticed lately, particularly in conversations with companies looking to engage a new predictive analytics strategy,

The post How Safe Is Your Data, Really? appeared first on eSite Analytics.

]]> The Big Data Buzz https://www.esiteanalytics.com/the-big-data-buzz/ https://www.esiteanalytics.com/the-big-data-buzz/#comments Sun, 01 Jul 2012 20:36:03 +0000 http://ampersandindustries.com/sandbox/e/?p=420 Have you heard? Big data is officially a big deal. You don’t need to read the hundreds of comments on The New York Times or keep up with the Obama administration’s big data initiative to know this buzzword has found its way into boardrooms and conference centers across America. As the media hype around big

The post The Big Data Buzz appeared first on eSite Analytics.

]]> https://www.esiteanalytics.com/the-big-data-buzz/feed/ 1