marketing analytics Archives - eSite Analytics

Improving Patient Experiences with Advanced Social Data Insights

Emily Hughes — Tue, 16 Jun 2020 17:42:16 +0000

Mt. Pleasant, SC – June 16, 2020 — Healthcare providers and their administrators worked hard to navigate significant shifts in patient care over the last five years to reduce costs, improve outcomes, and improve patient satisfaction. Such transformations included moving toward delivering care with the convenience patients demand. In partnership with Spatial.ai and Curis Data, eSite

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eSite and Spatial.ai Announce Partnership to Integrate Geosocial Data to Optimize Location Decisions for Retailers

eSite Analytics — Thu, 09 Jan 2020 06:48:17 +0000

Mt Pleasant, SC; Dallas, TX; Irvine, CA – January 9, 2020 —eSite, a leading provider in marketing and site analytics, today announced its partnership with Geosocial data provider Spatial.ai. eSite will utilize Spatial.ai’s location-based social media data to help retailers and restaurants better understand who their customers are, what they are interested in, and where

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Spatial Data Makes Your Marketing Analytics Actionable

eSite Analytics — Tue, 17 Jun 2014 10:00:24 +0000

When it comes to extracting actionable insights from web-based metrics, there’s still a lot of guesswork and speculation involved in the process. Even the most advanced digital analytics tools rarely give marketers the full picture. This is especially true in the B2C world where success relies heavily on shoppers, diners, patients and customers. Get better

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Customer survey success: replace costly intercepts with automated customer data analysis

eSite Analytics — Tue, 11 Mar 2014 10:24:21 +0000

If you’re looking for a reliable way to collect on-the-ground data about your customers, you may be considering customer intercepts. This survey method puts real people in individual stores, restaurants, clinics or branches to ask customers how they interact with your brand. What most market research companies won’t tell you is that intercepts: Are an

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Understand, Don’t Measure: Why You Need Marketing Analytics

eSite Analytics — Thu, 05 Dec 2013 10:15:51 +0000

Back in October, we talked about the lack of a common language in the industries of site selection and market analysis. Today, we’d like to talk about how another set of buzzwords and catchphrases may be impacting your company’s advertising and marketing teams. Most savvy marketing agencies use customer data through what’s commonly referred to

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Deciphering the Language of Retail Real Estate Site Selection

eSite Analytics — Tue, 22 Oct 2013 05:28:21 +0000

Mapping, Modeling and More Real-world data, big data, spatial analytics, mapping and modeling, clustering and layering…what do all these industry terms and catchwords mean? It depends on who you talk to. And that is part of the problem! While many established industries have standardized definitions for frequently used words, there’s no common language in the

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