Mt. Pleasant, SC – June 16, 2020 — Healthcare providers and their administrators worked hard to navigate significant shifts in patient care over the last five years to reduce costs, improve outcomes, and improve patient satisfaction. Such transformations included moving toward delivering care with the convenience patients demand.
In partnership with Spatial.ai and Curis Data, eSite is utilizing revolutionary geosocial sentiment data along with healthcare demand data to deepen the understanding of patients and their utilization of healthcare. Patients, more connected than ever, demand personalized experiences and convenience for their healthcare journeys. By incorporating geosocial data into our analysis we can understand how social patterns, activities, and coping mechanisms affect healthcare utilization.
Geosocial data reveals the personality of every neighborhood in your market through the billions of location-tagged social media posts generated every day. The future of healthcare facilities must be human-centered if networks are going to thrive. Geosocial data helps us do that by building networks based on real community needs and interests.
By combining Geosocial data with healthcare utilization data, we can begin to answer hard business questions arising in strategic planning processes related to:
- Market potential analysis
- Optimization of facility locations
- Trade area analysis
- Marketing and outreach
Many of our use cases are more relevant than ever before in a post-COVID-19 crisis environment. As stay at home orders lift, patient volumes for preventative care and elective procedures remain low, some reporting 50-80% declines. Despite the efforts of most providers to provide virtual health programs and in-home visits, the gap is presenting itself too wide in some cases to bridge. So, where can providers turn to understand how patients will emerge and how to deliver care going forward? eSite Analytics solves some of healthcare’s biggest challenges by merging this data with other external data sets and applying their next generation data analytics.
“Finding correlations between social behaviors and healthcare demand is an ethnographic breakthrough. For example, people who indicate spending enjoyable time with friends are less at risk for nervous system issues. Communities expressing more depression or “deep emotions” have more gastrointestinal procedures. Active communities playing organized sports have a higher risk for eye procedures but are healthier overall,” says Spatial.ai CEO Lyden Foust. “We are excited to work with Curis Data and eSite to help drive hyperlocal insights to help healthcare providers communicate and provide care during this unprecedented shift in the healthcare market.”
“Being in the industry for over 22 years, eSite has prided itself in the early adoption and collaboration with new data partners to apply data in innovative and powerful ways. In 2008 we were an early adopter of mobility data to understand trade areas, which has become the industry standard today,” says eSite Chairman Tom Blazer. “Our team is excited to leverage these datasets and create client-centric solutions in our Trailblazer platform. By stitching these datasets to our healthcare clients’ patient data, we bring visualization of the community’s healthcare and preference demands to light,” he added.
About eSite Analytics
eSite Analytics: eSite is a full-service marketing and site analytics firm for companies that need to make profitable location decisions. Since 1997, we’ve been helping healthcare organizations, Fortune 1000s, and national retailers get to market quicker at decreased costs, with highly relevant forecasts and a dependable plan for success. eSite’s Goal – To become your trusted advisor by minimizing the risk of making a poor location decision and by optimizing your location-based marketing strategies. www.esiteanalytics.com
About Curis Data
Curis Data provides spatially enabled, granular, easy to understand, and use healthcare utilization data to confidently build and market thriving medical facilities that strengthen the communities they serve. By providing real-world data to healthcare analytics teams, we provide market demand, trends, and competitive insights to guide successful strategic planning and outreach for retail-based primary care, urgent care, specialty outpatient clinics, ambulatory surgical centers, and community health clinics. Through partnerships with analytics software and services firms like Alteryx and eSite Analytics, Curis Data can provide the critical community health insights needed to model and automate reporting required to navigate the changing landscape in healthcare. www.curisdata.com
Spatial.ai’s Geosocial data is the world’s first human-driven location dataset – built by organizing billions of location-based social media into 72 segments. Since launching their Geosocial segmentation in 2019 companies like Ford, TSCG, Keller Williams and over 150 retailers/restaurants with 100,000+ locations use Geosocial data to predict demand, select locations and uncover the invisible community characteristics that have a bottom-line impact on their business.
Spatial.ai is backed by Serra Ventures, M25, Futureshape, and Techstars. They have won multiple awards in machine learning and artificial intelligence from Google, Fortune Magazine, and Disruptor Daily. For more information, visit the company website at https://spatial.ai/.