marketing Archives - eSite Analytics https://www.esiteanalytics.com/tag/marketing/ Identify Every Site's Potential With Market Analysis & Proprietary Software Integration Tue, 12 Jan 2016 11:08:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.9 https://www.esiteanalytics.com/wp-content/uploads/efavicon114.png marketing Archives - eSite Analytics https://www.esiteanalytics.com/tag/marketing/ 32 32 How to Market More Effectively to 3 Types of Millennials https://www.esiteanalytics.com/marketing-to-millennials/ Fri, 18 Dec 2015 21:45:12 +0000 http://www.esiteanalytics.com/sandbox/?p=4176 Do you work in the retail or restaurant industry? How about finance or healthcare? How well are you marketing to millennials? There are 80 million millennials in the U.S., and brands are spending 500% more on this subset of the population than all others combined. If your business-to-consumer company isn’t targeting them, there’s a good

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]]> See You at RECon! https://www.esiteanalytics.com/see-you-at-recon/ Fri, 24 Apr 2015 10:29:17 +0000 http://www.esiteanalytics.com/?p=2183 It’s amazing what can happen in a year. During the Global Retail Real Estate Convention in 2014, the eSite Analytics team was introducing retailers to all-new Trip2Trade innovations. Nearly 12 months later, we’ve not only identified dozens of advanced applications for Trip2Trade but are finalizing a whole series of new solutions as well. And we’d

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]]> Use This Tip for Location-Based Mobile Marketing https://www.esiteanalytics.com/location-based-mobile-marketing/ Thu, 18 Dec 2014 10:30:24 +0000 http://www.esiteanalytics.com/?p=2007 Coupon codes, special offers, exclusive perks and real-time alerts. They’re all sent to mobile devices. Each one based on GPS location signals. All of them painstakingly crafted by copywriters and digital advertisers. Yet the marketers behind these mobile promotions are using customer data that differs from what their companies’ real estate teams are using to select optimal

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]]> The One Thing All Retailers Need for a Successful Holiday Shopping Season https://www.esiteanalytics.com/one-thing-retailers-need-successful-holiday-shopping-season/ Wed, 08 Oct 2014 04:00:52 +0000 http://www.esiteanalytics.com/?p=1898 Few sales opportunities shift as much from year to year as the holiday shopping season. Long gone are the days of perusing store shelves and basing buying decisions on direct mail and radio jingles. Today there’s social shopping, mobile shopping—which peaked at 26% of digital sales last November—and online shopping, where consumers are now armed

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]]> How Trade Areas Impact Restaurant Analytics, Site Selection and Local Store Marketing https://www.esiteanalytics.com/trade-areas-impact-restaurant-analytics-site-selection-local-store-marketing/ Tue, 09 Sep 2014 10:11:26 +0000 http://www.esiteanalytics.com/?p=1869 is growing, Buffalo Wild Wings is expanding and one of Shake Shack’s biggest challenges right now is meeting demand. So what is it that separates these successful franchises from ones that are struggling? Quick service brands that experience sustainable success are the ones that understand—really, fully understand—their trade areas. Know, Really, Who’s Coming to Your

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]]> Quick Fix Series: Overcoming the Challenge of No-Shows https://www.esiteanalytics.com/overcoming-the-challenge-of-no-shows/ Fri, 01 Apr 2011 13:12:08 +0000 http://www.esite-usa.com/?p=1136 In our last “quick fix” installment we discussed why yesterday’s popular item is experiencing low sales today, and how to effectively encourage repeat purchases. Here’s another common situation: RSVPs for a big event were fast and fabulous, but less than 5% of respondents actually showed up. It can seem like an impossible problem to avoid,

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