In our last “quick fix” installment we discussed why yesterday’s popular item is experiencing low sales today, and how to effectively encourage repeat purchases.
Here’s another common situation:
RSVPs for a big event were fast and fabulous, but less than 5% of respondents actually showed up.
It can seem like an impossible problem to avoid, but when you’re armed with accurate predictions of your target audience’s behavior, that 95% no-show rate can easily be turned on its head.
One eSite client had been experiencing a disturbing number of new customers who booked appointments but failed to appear. That changed as soon as the company adopted a system built to forecast, with up to 90% certainty, the likelihood of customer follow through. The spatial analytics tools gave the corporation a way to easily connect the right clients with the service provider’s most skilled salespeople, turning inquiries into loyal customers.
Since implementation, under-booked days have been virtually eliminated and no-shows have decreased drastically.
Want to see more ways companies are benefiting from spatial analytics?
Check out eSite’s case studies.