Trip2Trade Archives - eSite Analytics

The One Thing All Retail Trade Area Analysis Needs

eSite Analytics — Sun, 26 Jul 2015 00:18:50 +0000

Retail trade area analysis is not new. For decades, brands have been using maps and models to predict customer and competitor influences on retail locations. However, if you were to ask our spatial analysts to name the big trade area analysis mistake they see most often, they wouldn’t hesitate to answer: “failing to factor in

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3 Ways Trip2Trade is Changing Site Selection Analysis

eSite Analytics — Tue, 02 Dec 2014 10:48:42 +0000

The site analytics industry has changed dramatically in recent years. Sales forecasting models used a decade ago wouldn’t fare the same for today’s retailers, restaurants and grocers. So how do you succeed now? It’s no longer about following consumer habits as they shift, but rather staying a step ahead of the retail landscape as it

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Trip2Trade Client Spotlight: Q&A with The Shopping Center Group

eSite Analytics — Tue, 05 Aug 2014 04:00:38 +0000

We recently spoke with Gregg Katz, director of innovation and technology at The Shopping Center Group, about how Trip2Trade is providing the solution for “a missing link” in site selection for his team. Here’s what he had to say: How is your company using Trip2Trade? “We’re integrating Trip2Trade with our GIS Platform and service offerings

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Yes, Really: Trip2Trade gives you real GPS Driving Data

eSite Analytics — Tue, 27 May 2014 22:23:25 +0000

Trip2Trade is the result of eSite’s dedication to one mission: Make location analytics more reliable than ever, and make it easily accessible to businesses of all sizes. In creating Trip2Trade, our goal was to provide a tool that allows you to build, share, compare and collaborate – without having to learn an all-new system or

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Buffalo Wild Wings, Trip2Trade and Restaurant Site Selection: eSite Client Spotlight

eSite Analytics — Thu, 22 May 2014 10:06:51 +0000

Are you wondering how Trip2Trade is tangibly benefiting businesses? One of the first companies to use Trip2Trade was Consolidated Wings Investment, the firm behind a large group of Buffalo Wild Wings franchises. Restaurant managers have been using the new eSite Tool™ to better understand local customers and target marketing. Vice President of Acquisitions Emily Berger

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Market Cannibalization: Why Your Calculations Are Off

eSite Analytics — Tue, 22 Apr 2014 10:00:38 +0000

(Be sure to scroll to the bottom of this post, where you’ll find a link to request a personalized demo so you can see how your own cannibalization calculations could be off.) What method do you use when you need to determine how a new site will impact your existing store network? Standard gravity modeling

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