Spatial Analytics Resources: eSite Analytics https://www.esiteanalytics.com/category/tips-tutorials/ Identify Every Site's Potential With Market Analysis & Proprietary Software Integration Wed, 12 Oct 2016 22:53:01 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.9 https://www.esiteanalytics.com/wp-content/uploads/efavicon114.png Spatial Analytics Resources: eSite Analytics https://www.esiteanalytics.com/category/tips-tutorials/ 32 32 How Spatial Data Turns Good Retail Ideas into Growing Brands https://www.esiteanalytics.com/spatial-data-turns-for-growing-brands/ Fri, 20 May 2016 14:55:25 +0000 http://www.esiteanalytics.com/?p=4544 It’s 5:15 p.m. on a Tuesday when Sally Owens is driving seven-year-old Pete home from soccer practice. He’s hungry, she needs to grab a new phone charger and dad’s at home waiting on a box of hinges to fix the kitchen cabinets. She takes a right at Conner Street and pops into a big-box retailer

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]]> How to Have More Fun at ICSC RECon in 2016 https://www.esiteanalytics.com/recon-2016-vegas/ Thu, 31 Mar 2016 09:17:31 +0000 http://www.esiteanalytics.com/?p=4471 Confession time: Each year we join more than 36,000 other retail professionals on the sojourn to ICSC’s RECon, the retail industry’s biggest and best conference. We hunker down to gain new insights, meet amazing people, catch up with clients… …and never venture outside the walls of the convention center. And that’s just sad. After all,

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]]> How to Get More out of ICSC RECon in 2016 https://www.esiteanalytics.com/icsc-recon-2016/ Thu, 17 Mar 2016 08:56:30 +0000 http://www.esiteanalytics.com/?p=4459 The post How to Get More out of ICSC RECon in 2016 appeared first on eSite Analytics.

]]> Marketing to Millennials (Part 2) https://www.esiteanalytics.com/marketing-millennials-part-2/ Fri, 15 Jan 2016 18:02:24 +0000 http://www.esiteanalytics.com/?p=4329 In this post, we introduced you to three distinct categories of millennials. Ranging from low-budget bargain hunters to high-income status seekers, there’s a full spectrum of dramatically different shopping habits in the 19- to 35-year-old crowd. It would be a shame to market to all of them the same way, wouldn’t it? You’d miss out

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]]> How to Market More Effectively to 3 Types of Millennials https://www.esiteanalytics.com/marketing-to-millennials/ Fri, 18 Dec 2015 21:45:12 +0000 http://www.esiteanalytics.com/sandbox/?p=4176 Do you work in the retail or restaurant industry? How about finance or healthcare? How well are you marketing to millennials? There are 80 million millennials in the U.S., and brands are spending 500% more on this subset of the population than all others combined. If your business-to-consumer company isn’t targeting them, there’s a good

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]]> Why Every Growing Restaurant and Retailer Needs Customer Segmentation https://www.esiteanalytics.com/retail-customer-segmentation/ Sat, 21 Nov 2015 01:16:49 +0000 http://www.esiteanalytics.com/sandbox/?p=4111 Most restaurants and retailers know to classify customers. In fact, many of today’s fastest-growing brands agree that getting a 360-degree view of consumers’ preferences and habits is actually more important than finding high-traffic areas. Here’s a short story that illustrates this point really well… There’s this 36-year-old couple—let’s call them Jason and Shannon Duffy—who live

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