How eSite Analytics Came to Be
In 1997, an ambitious entrepreneur named Tom Blazer and a talented business executive named Elizabeth Pennewill met. They immediately hit it off, and had a crazy idea: Tom had really gotten into this new thing called “business intelligence,” so why not get married, abandon their secure jobs, combine their skills and launch a fledgling startup?
Within just two months they did all of the above, opening a small business in the back of a real estate office.
By 1999, eSite had grown a small clientele. Word spread gradually, and Tom and Elizabeth—everyone knows her as Boo—hired a handful of employees. By 2001, they had expanded enough to need a bigger office. Two years later, the Denny’s restaurant chain named eSite their Business Development Vendor of the Year. Eight years after launching the company, eSite’s client list had grown to include other national brands like The Container Store, Harley-Davidson Motor Company and Oreck Corporation.
By this time, corporations around the country were starting to hear about the power of locational analysis. The Wall Street Journal and The New York Timesbegan devoting news stories to it. Agencies were applying it to marketing campaigns. All while eSite was steadily perfecting its custom suite of tools and solutions.
Then, in 2010, Tom and Boo’s once-small shop began to experience explosive growth. Fortune 500 companies signed multi-year contracts. Staff more than doubled…even as a dwindling economy was forcing corporations throughout the country to slash thousands of jobs.
Tom and Boo’s crazy idea was quickly becoming a success story.
As the company expanded, our founders knew they needed to stay grounded. eSite was established with a set of standards that had led to the company’s greatest achievements. For the business to continue down a successful path, it would be crucial to institutionalize those founding principles.
But Tom and Boo, along with their growing team, didn’t want a complex human resources setup. That’s not the eSite way. They believe that progress comes from relationships and teamwork, not red tape.
So rather than creating a dry hundred-page employee manual, they set out to define the company’s core values.
On the pages that follow are the principles that have guided eSite’s foundations from the beginning. They’re inspired, in part, by a series of encounters Tom and Boo had with a local business—ones that came at a time when our founders were thinking hard about how to best articulate their ideals for the company and that allowed them to experience, for the first time, how those values were seen through the eyes of the customer.
These are the standards by which we’ll continue to measure our success, make our hiring decisions, care for our clients and select our vendors. They represent how we plan to do business for decades to come.