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Industry analysis and expert perspectives from the team at eSite Analytics

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Grant Irving Joins eSite Analytics as Vice President of Sales

eSite Analytics, the leader in mobile data analytics for growing businesses, has hired Grant Irving as Vice President, Sales. Prior to joining eSite, Irving held similar sales positions at Buxton and Brierley. He brings an extensive background in providing data analytics solutions for a variety of industries, including retail, restaurants, private equity, oil and gas, healthcare software, consulting and

Getting Location Down to a Science

How The Shopping Center Group leverages mobile data to take site selection strategies to a new level The Shopping Center Group (TSCG) has a saying when it comes to retail site selection: If you are off by an inch, you are off by a mile. With a rapidly expanding list of retail clients needing to

Duluth Trading

Duluth Trading Partners with eSite Analytics to Identify Expansion Opportunities

Specialty Clothing Retailer Experiencing “Milestone Year” Charleston, SC (May, 2016)— Duluth Trading, the clothing retailer of inventive and functional workwear, is entering a period of expansion with assistance from analytics partner eSite Analytics. In leveraging TrailBlazer™, eSite Analytics’ 360° retail analytics tool, the Wisconsin-headquartered retailer is able to identify the sites and marketing opportunities that

Spatial Data

How Spatial Data Turns Good Retail Ideas into Growing Brands

It’s 5:15 p.m. on a Tuesday when Sally Owens is driving seven-year-old Pete home from soccer practice. He’s hungry, she needs to grab a new phone charger and dad’s at home waiting on a box of hinges to fix the kitchen cabinets. She takes a right at Conner Street and pops into a big-box retailer

Retail Shopping Bag

Customer Viewpoint: The Psychology of Retail Analytics

Talk about a retail revolution. When customers buy wine from Firstleaf, they don’t sample, sip, sniff or study wine labels and tasting notes. They simply take about 10 seconds to fill out a short questionnaire and then—voila!—a customized shipment is on its way. After the first box arrives, buyers are encouraged to sign into their

sweetFrog

For sweetFrog, the Growth is in the Analysis

Frozen Yogurt Franchise Partners with eSite Analytics for Expansion Strategies Charleston, SC (April, 2016)—Frozen yogurt franchise sweetFrog has partnered with eSite Analytics to help provide guidance for the brand’s aggressive expansion strategies. “From a franchise growth perspective, in 2016 we will be pushing forward with aggressive plans to expand sweetFrog’s footprint,” Chief Marketing Officer Matt

Las Vegas: RECon 2016 Location

How to Have More Fun at ICSC RECon in 2016

Confession time: Each year we join more than 36,000 other retail professionals on the sojourn to ICSC’s RECon, the retail industry’s biggest and best conference. We hunker down to gain new insights, meet amazing people, catch up with clients… …and never venture outside the walls of the convention center. And that’s just sad. After all,

PDQ

PDQ Selects eSite Analytics to Assist with Expansion Strategies

TrailBlazer™ to Play Key Role in Identifying Market Potential Charleston, SC (March, 2016)—PDQ, the fast-casual chain specializing in quality made-to-order meals, has selected spatial analytics firm eSite Analytics to help guide the company’s expansion strategies for 2016 and beyond. eSite Analytics will provide a range of location analysis services to help PDQ with critical decisions

eSite Analytics will Attend ICSC Carolinas Conference and Deal Making

Schedule an Appointment with eSite Analytics @ ICSC Carolinas or Mid-Atlantic

Here at eSite Analytics, we’re gearing up for two of the industry’s most valuable educational and networking events to take place so far this year: Carolinas Conference & Deal Making March 7 – 8, 2016 Charlotte, NC This is a truly valuable event being put on by ICSC, with a great speaker lineup. If you haven’t already

eSite Analytics Client Captain D's

Captain D’s Announces Most Successful Year Yet

In a move that caused a lot of buzz in the fast casual and quick service segments, eSite Analytics client Captain D’s announced that 2015 was the seafood franchise’s most successful year in company history. Here are the highlights: The franchise established an all-time system-wide average unit volume record, marking the brand’s third consecutive year of AUV record growth A

Young City Solos

Marketing to Millennials (Part 2)

In this post, we introduced you to three distinct categories of millennials. Ranging from low-budget bargain hunters to high-income status seekers, there’s a full spectrum of dramatically different shopping habits in the 19- to 35-year-old crowd. It would be a shame to market to all of them the same way, wouldn’t it? You’d miss out

Millennials at Work

How to Market More Effectively to 3 Types of Millennials

Do you work in the retail or restaurant industry? How about finance or healthcare? How well are you marketing to millennials? There are 80 million millennials in the U.S., and brands are spending 500% more on this subset of the population than all others combined. If your business-to-consumer company isn’t targeting them, there’s a good

Fast Casual Restaurant

The Fastest-Growing Fast Casual Restaurants of 2015

Fast casual is officially the growth engine of the U.S. restaurant industry. According to a recent report of 500 chains, sales for fast casual brands has grown by 12.8%—nearly double the rate of the next-largest increase from any other restaurant segment. As this rapidly-growing concept continues to outpace other restaurant categories, dozens of brands are

Segmented Restaurant Customers

Why Every Growing Restaurant and Retailer Needs Customer Segmentation

Most restaurants and retailers know to classify customers. In fact, many of today’s fastest-growing brands agree that getting a 360-degree view of consumers’ preferences and habits is actually more important than finding high-traffic areas. Here’s a short story that illustrates this point really well… There’s this 36-year-old couple—let’s call them Jason and Shannon Duffy—who live

Is Your Retail Model Keeping Pace with the Latest Developments in Retail Modeling?

In this post, we’re going to take a look at the retail model of the future, and how to do it today! We’re talking about the process retailers use to select sites and optimize networks of stores. This method allows growing brands to remain relevant as consumer expectations evolve. As one industry executive said: “Changing

Congratulations to Citi Trends!

eSite Analytics client CitiTrends made headlines this month when shares “surged a whopping 25.2%…after the company reported better-than-expected second-quarter fiscal 2015 sales and earnings.” The fashion retailer’s sales advanced 6.1% year over year to $153.9 million, and we couldn’t be more excited for our partner in spatial analytics. Investment research firm Zacks attributed much of the tremendous

eScribe Client Shake Shack

eSite Analytics Client Shake Shack Featured on Market Place

December 2015 update: The Motley Fool now says “Location Is Shake Shack’s Secret Sauce“ Shake Shack is big news these days, and at eSite Analytics we couldn’t be more excited for our client. Most recently, Marketplace’s Kai Ryssdal interviewed the fine casual burger chain’s CEO, Randy Garutti, to discuss how the company evolved from a

Customer Satisfaction Software & Intercept Surveys Alternative

Customer satisfaction surveys and software can help you know what your customers like, dislike and would like to see improved. But wouldn’t it be great if you could get instant access to the same kinds of information without having to wait for results or go crazy trying to get a decent sample size? You can.

4 Brilliant Retail Uses for Address Append Services

As a brick-and-mortar retailer, you need customer names and addresses to survive and grow. You also need loyal brand advocates who happily sign up and stay on your mailing lists. Address Appending can help you with both. This unique service lets you turn the in-store swipe of a card into a location-based consumer profile you

The One Thing All Retail Trade Area Analysis Needs

Retail trade area analysis is not new. For decades, brands have been using maps and models to predict customer and competitor influences on retail locations. However, if you were to ask our spatial analysts to name the big trade area analysis mistake they see most often, they wouldn’t hesitate to answer: “failing to factor in

Beyond Radius Rings

Moving Outside Radius Rings: Actual Customer Movements Matter!

Your key to successful retail growth? Accurate trade areas. Site selections, marketing campaigns and network optimizations all depend on them. Yet many of the most popular site selection techniques still lead to incomplete, and even incorrect, trade areas. This includes radius rings. The Severe Limitations of Radius Rings Analysts have been told again and again

Why Every Retailer Needs a Contingency Plan for Seasonal Spending

It’s that time of year again, when savvy retailers begin planning for the seasonal spending. Just not in the way you might expect. If you still associate “seasonal spending” with beaches, Black Fridays and twinkling lights, it’s time to expand how you think about seasons. Shopping behaviors aren’t just influenced by summer vacation and holidays.

Experian Mosaic Consumer Segmentation

Find Your Best Retail Customers with Address Append

Hyperlocal search, social media, direct mail…the success of these and other retail marketing strategies all rely on a well-defined target niche. And for any brand that relies on brick-and-mortar locations for success, those niches differ significantly from market to market. That’s why eSite Analytics clients append addresses and classify customers. These two strategies alone remove

Using Spatial Data to Profile Customers

Is your marketing or real estate team looking for a way to more accurately profile customers and forecast how much they’ll spend with your brand? If so, the following resources are for you: The New Way to Collect Customer Name and Address Data Struggling to collect customer names and addresses for local store marketing? Use

Spatial Analytics Tool

The eSite Analytics Glossary of Location Analytics

Not sure what to make of spatial data? Trying to figure out the difference between trade areas and traffic trade areas? Use our guide! We’ve put together glossary of often-used terminology to help you quickly get up to speed with the language of location analytics:  Business Analytics Methods and techniques used to analyze any kind

See You at RECon!

It’s amazing what can happen in a year. During the Global Retail Real Estate Convention in 2014, the eSite Analytics team was introducing retailers to all-new Trip2Trade innovations. Nearly 12 months later, we’ve not only identified dozens of advanced applications for Trip2Trade but are finalizing a whole series of new solutions as well. And we’d

eSite Tools

Spatial Analysts Know A Lot About Customers, Retail & Real Estate

In our last post, we introduced you to the five habits of highly effective spatial analysts—the number-crunching geniuses who help brands like Five Guys and The Container Store select the best locations possible. “We were originally looking for a company that provides mapping software to help us better visualize our markets, and wound up discovering

eSite Analyst Elizabeth Shevock

5 Habits of Highly Effective Spatial Analysts

First, we told you why they love their jobs. Then we shared some recent success stories from the brands they support. Most recently, we showed you how eSite analysts spent their time at our latest company retreat. If you’ve ever wondered what these specialists are really up to and how they know so much about

The New Way to Collect Customer Name and Address Data

How has your company been collecting information about customers? Through point-of-sale opt-ins? Email signups? Credit bureaus? If it’s the latter, you’re likely feeling a pinch. With passage of the Gramm-Leach-Bliley Act came new, strict limits on how companies can collect customer data. Before this law was passed, a business could simply get a cardholder’s name

eSite Client Orchard Supply Hardware

Orchard Supply Hardware Expands Again!

Another eSite client made headlines this month when Orchard Supply Hardware announced big growth plans for 2015. The local home maintenance retailer has started off the year with three new store openings in California and Oregon, plus plans to add 1,000+ new associates. Our analysts are very excited to hear about these latest successes. From everyone here

Trip2Trade

How Big Can Your Retail Chain Be?

eSite analysts are often approached by clients who want to know: How big can my brand be? Whether the company already spans the U.S. or has focused on a handful of markets, we can answer this question by 1) determining what’s currently working in the highest-performing geographies, and 2) finding similar conditions that will help

eSite Analytics Client Five Guys is Growing

Associated Press: Five Guys, Shake Shack Creating Stiff Competition

America’s oldest and biggest burger chain is experiencing some serious competition from eSite Analytics clients. According to last week’s Associated Press story, Five Guys and Shake Shack are giving fellow fast-food brands a real run for their money. Here’s what the article had to say about our partners in spatial analytics: “Shake Shack, which is

eSite Analytics Retreat to the Future logo

2015 Team-Building Recap: Retreat to the Future

“I’ve found the partnership we have with the entire [eSite Analytics] team to be awesome. They listen to our feedback, implement changes that benefit eSite Tools™ and really look to be partners instead of vendors.” This is one of the dozens of testimonials we get each year from our fabulous clients/partners in location analytics and

In Omnichannel Retail Era, Location Still Rules

In Omni-Channel Retail Era of Bricks & Clicks, Location Rules

Credit cards, payment processors, mobile card readers and cash—today’s customers use them all. Tech-savvy shoppers rely on a combination of channels, from mobile technology to e-commerce websites to in-store browsing, to make purchasing decisions. In this age of omni-channel retailing, where bricks have been battling clicks for more than a decade, there is a clear

Shake Shack, The Container Store Experiencing Significant Gains

It’s always thrilling to see our wonderful clients make headlines. This month, it’s Shake Shack and The Container Store. In January 2015, the fast-casual burger chain priced shares for an upcoming initial public offering at $14 to $16, an amount that could mean a valuation of more than $500 million. Meanwhile, The Container Store continues

Did You Know THIS is Coming in 2015?

Happy 2015! No doubt you’ve entered the New Year with some important goals for yourself and your team. So have we. 2014 was an exceptional year at eSite Analytics, and we have even bigger plans for 2015. Our super savvy team is continually coming up with innovative ways to help you make faster, smarter and

Use This Tip for Location-Based Mobile Marketing

Coupon codes, special offers, exclusive perks and real-time alerts. They’re all sent to mobile devices. Each one based on GPS location signals. All of them painstakingly crafted by copywriters and digital advertisers. Yet the marketers behind these mobile promotions are using customer data that differs from what their companies’ real estate teams are using to select optimal

3 Ways Trip2Trade is Changing Site Selection Analysis

The site analytics industry has changed dramatically in recent years. Sales forecasting models used a decade ago wouldn’t fare the same for today’s retailers, restaurants and grocers. So how do you succeed now? It’s no longer about following consumer habits as they shift, but rather staying a step ahead of the retail landscape as it

Busy stores during holiday shopping season

The One Thing All Retailers Need for a Successful Holiday Shopping Season

Few sales opportunities shift as much from year to year as the holiday shopping season. Long gone are the days of perusing store shelves and basing buying decisions on direct mail and radio jingles. Today there’s social shopping, mobile shopping—which peaked at 26% of digital sales last November—and online shopping, where consumers are now armed

3 Ways Site Analytics Improve Existing Store Sales

Why would one wholesale club leak profits while a competitor does just fine? And how do relatively small chains like The Container Store maintain sales growth in the midst of tough economic times? The answer is easy: Successful brands deeply understand, and dominate, their local store markets. With the right tools, technologies and analysis, so

Analyzing Commuters: An Overlooked Method that Nets More Customers

There is a critical method for getting more customers and it makes site selection dramatically easier. Despite this, real estate departments overlook it and consultants often miss it. What is this important piece? Analyzing commuters. What Conventional Methods Miss We all know that people shop and dine with you more often if they’re frequently nearby.

eSite Client Shake Shack

How Trade Areas Impact Restaurant Analytics, Site Selection and Local Store Marketing

is growing, Buffalo Wild Wings is expanding and one of Shake Shack’s biggest challenges right now is meeting demand. So what is it that separates these successful franchises from ones that are struggling? Quick service brands that experience sustainable success are the ones that understand—really, fully understand—their trade areas. Know, Really, Who’s Coming to Your

Geographic Barrier: Median

Factor in Geographic Barriers for Better Trade Area Analysis

If you read our recent white paper, you know how we feel about building accurate trade areas: It’s a  critical step, but many traditional site selection methods and tools work against you during this phase of planning. Today, we’re going to talk about a related, often-overlooked issue that could be impacting the precision of your

eSite Client: Captain D's Seafood Kitchen

Congratulations to Captain D’s!

eSite analysts have really enjoyed getting to know members of the corporate franchise team at Captain D’s. It’s always exciting to watch clients put our spatial analysis and insights to great use, and we were thrilled to hear about the company’s latest growth strategy in Georgia and Florida. If you haven’t seen it yet, you

White Paper: Three Mistakes Destroying Your Trade Areas

The 3 Mistakes Silently Destroying Your Trade Areas

As any real estate analyst knows, building accurate trade areas is critical to the success of your locations. Yet we’ve discovered that many companies—even ones with expansive location analytics departments—often struggle to get this step right. As a result, you may be forced to make important decisions based primarily on imperfect, even incorrect, assumptions. After

The Shopping Center Group: Trip2Trade Client

Trip2Trade Client Spotlight: Q&A with The Shopping Center Group

We recently spoke with Gregg Katz, director of innovation and technology at The Shopping Center Group, about how Trip2Trade is providing the solution for “a missing link” in site selection for his team. Here’s what he had to say: How is your company using Trip2Trade? “We’re integrating Trip2Trade with our GIS Platform and service offerings

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