eSite Blog

Industry analysis and expert perspectives from the eSite Analytics team

National Restaurant Association Releases 2020 State of the Restaurant Industry Report

Industry Sales Projected to Reach $899 Billion in 2020 From the National Restaurant Association Via PR Newswire   WASHINGTON, Feb. 27, 2020 /PRNewswire/ — Today, the National Restaurant Association released its 2020 State of the Restaurant Industry Report which examines key factors impacting the restaurant industry including the current state of the economy, operations, workforce,

Why strip malls are becoming more popular among retailers

By Anna Hensel Via ModernRetail Strip malls are starting to get a second look from some retailers who have historically ignored them. Last week, both Macy’s and Sephora announced that they would seek to open more stores in strip malls in the coming years. Last year, supplements brand GNC announced plans to close 700 of

Keep an Eye on Shake Shack in 2020

by Danny Klein via QSR It can be easy to forget Shake Shack is still in the very early innings of its growth. Today, 60 percent of the burger chain’s domestic units are less than three years old. Twenty-four percent have been on the market for 12 months or less. The average age of restaurants

First Watch Rises to the Top of Casual Dining

THE BREAKFAST BRAND WAS CROWNED AMERICA’S FAVORITE BRAND BY MARKET FORCE. WHAT DOES IT SAY ABOUT THE INDUSTRY? By Danny Klein Via QSR Chain restaurants have always fought a unique battle. They not only compete with each other, but with an independent scene that dominates the total U.S. dining landscape in terms of sheer volume.

eSite and Announce Partnership to Integrate Geosocial Data to Optimize Location Decisions for Retailers

Mt Pleasant, SC; Dallas, TX; Irvine, CA – January 9, 2020 —eSite, a leading provider in marketing and site analytics, today announced its partnership with Geosocial data provider eSite will utilize’s location-based social media data to help retailers and restaurants better understand who their customers are, what they are interested in, and where

Dave Barrows joins eSite

Mt Pleasant, SC; Dallas, TX; Irvine, CA – November 20, 2019 – eSite, a leading provider in marketing and site analytics, is pleased to announce the addition of Dave Barrows to the eSite sales team. Barrows brings 30+ years of operations executive experience from the retail, food service, consumer analytics and technology industries. His experience stems

Kevin Thompson joins eSite

Mt Pleasant, SC; Dallas, TX; Irvine, CA – November 20, 2019 – eSite, a leading provider in marketing and site analytics, is pleased to announce the addition of Kevin Thompson to the eSite sales team. Prior to joining eSite, Thompson served in sales management and divisional leadership roles of Fortune 200 and 500 technology companies.

The Halo Effect II: Quantifying the Impact of Omnichannel

Via ICSC In 2018, ICSC published a landmark study exploring the influence of physical stores on retailers’ web traffic. It found that brick-and-mortar stores form the foundation of a halo effect, defined as the direct impact of physical stores on digital engagement and consumer awareness of a brand. This new analysis of more than $31

Why International Franchises are Coming to America

By Jessie Szalay Via QSR Brands can find a foothold in the U.S. with the right domestic partners. Bonchon’s growth and success in the U.S. has been organic and almost entirely based around individual franchisees. For more than 35 years, umami fans have been able to dive into Yoshinoya’s signature beef bowls whether they were in

These are the 10 fastest-growing restaurant chains taking over America

These are the 10 fastest-growing restaurant chains taking over America by Kate Taylor  via Business Insider A new crop of restaurant chains is ready to take over America. Nation’s Restaurant News recently released its annual Top 200 list, breaking down the biggest names in the business. From fast-casual pizza brands to chicken chains, the trade

Private Equity’s Role in Driving Retail’s Growth

By Brandon Anapol and Scott Benson Via Chain Store Age Retail isn’t going anywhere anytime soon. This past March, retail sales surged at the fastest rate since 2017. Riding this wave of good fortune, private equity firms have continued to invest in retail brands and, as a result, have helped them thrive in the evolving retail

Restaurant Sales on Pace for $863 Billion in 2019

Restaurants feel stronger and healthier than where they were two years ago. by Rachel Taylor via QSR New technology and changing consumer demands toward more off-premises options are driving job growth in the industry. The restaurant industry is heading in the right direction. In its annual State of the Restaurant Industry Report, the National Restaurant

eSP: eSite Platform

The eSite Platform: Predictive analytics to enable better targeting.

The eSite Platform (eSP) helps answer a wide spectrum of location-specific questions.  From understanding customer demographics to breaking down traffic data, eSite Analytics offers a continuum of services that help our clients to select the best locations and analyze how large their networks can grow.  Here’s how those services are organized. eSP includes three solutions

Jollibee: The Fast Food Chain America Needs Right Now

Jollibee may be the largest fast food chain that most Americans have never heard of.  After starting as an ice cream parlor in the Philippines in 1975, Jollibee has grown to more than 1,200 restaurants, mostly in Southeast Asia – and the parent company operates another 1,000 stores across other brands. Known for its Chickenjoy

eSite Analytics: A Company in Motion

A picture is worth a thousand words.  But according to a recent study, a video is worth 1.8 million words per minute.  With that in mind, we are preparing new videos to introduce eSite Analytics and our eSP platform. The first of our videos is available HERE.  Titled “A Company in Motion,” it tells the story

Why Restaurants Need to Get Real About Real Estate

CHOOSING A NEW LOCATION IN ANOTHER CITY OR ANOTHER STATE TAKES MUCH MORE THAN THE OLD ADAGE ‘LOCATION, LOCATION, LOCATION.’ by Amanda Baltazar via The importance of site visits Buffalo Wings & Rings also relies on science, but takes a very hybrid approach when selecting new locations, says Philip Schram, chief development officer of the

Case Study: How INRIX and eSite Analytics partnered to shape the future of site selection leveraging mobility analytics

Today, dozens of entities license INRIX® data to power their analytics platforms for site selection, performance and management. Using INRIX data takes the guesswork out of finding the right location for business locations efficiently, affordably and accurately without the need to physically visit each candidate location or conduct expensive studies. But we didn’t do it alone. eSite Analytics® deserves special acknowledgement for the early adoption and ongoing collaboration with INRIX on the behalf of the entire site selection industry. It’s just one example of how INRIX is willing to partner with companies who share our view of the future and can apply mobility data in powerful, innovative new ways.

Trade Analysis and Store Location

Competing with Amazon. By Inches. eSite Redefines Trade Area Analysis

Trade area analysis has been traditionally encumbered by “pen, paper and spreadsheet” techniques that are woefully inadequate to the “Amazon Challenge.” The placement of retail stores must be precise or a business will lose precious customers that still shop offline. eSite Analytics allows businesses to locate stores with pinpoint accuracy while gaining critical insights into lifestyle demographics,

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