eSite Blog

Industry analysis and expert perspectives from the eSite Analytics team

Dave Barrows joins eSite

Mt Pleasant, SC; Dallas, TX; Irvine, CA – November 20, 2019 – eSite, a leading provider in marketing and site analytics, is pleased to announce the addition of Dave Barrows to the eSite sales team. Barrows brings 30+ years of operations executive experience from the retail, food service, consumer analytics and technology industries. His experience stems

Kevin Thompson joins eSite

Mt Pleasant, SC; Dallas, TX; Irvine, CA – November 20, 2019 – eSite, a leading provider in marketing and site analytics, is pleased to announce the addition of Kevin Thompson to the eSite sales team. Prior to joining eSite, Thompson served in sales management and divisional leadership roles of Fortune 200 and 500 technology companies.

The Halo Effect II: Quantifying the Impact of Omnichannel

Via ICSC In 2018, ICSC published a landmark study exploring the influence of physical stores on retailers’ web traffic. It found that brick-and-mortar stores form the foundation of a halo effect, defined as the direct impact of physical stores on digital engagement and consumer awareness of a brand. This new analysis of more than $31

Why International Franchises are Coming to America

By Jessie Szalay Via QSR Brands can find a foothold in the U.S. with the right domestic partners. Bonchon’s growth and success in the U.S. has been organic and almost entirely based around individual franchisees. For more than 35 years, umami fans have been able to dive into Yoshinoya’s signature beef bowls whether they were in

These are the 10 fastest-growing restaurant chains taking over America

These are the 10 fastest-growing restaurant chains taking over America by Kate Taylor  via Business Insider A new crop of restaurant chains is ready to take over America. Nation’s Restaurant News recently released its annual Top 200 list, breaking down the biggest names in the business. From fast-casual pizza brands to chicken chains, the trade

Private Equity’s Role in Driving Retail’s Growth

By Brandon Anapol and Scott Benson Via Chain Store Age Retail isn’t going anywhere anytime soon. This past March, retail sales surged at the fastest rate since 2017. Riding this wave of good fortune, private equity firms have continued to invest in retail brands and, as a result, have helped them thrive in the evolving retail

Restaurant Sales on Pace for $863 Billion in 2019

Restaurants feel stronger and healthier than where they were two years ago. by Rachel Taylor via QSR New technology and changing consumer demands toward more off-premises options are driving job growth in the industry. The restaurant industry is heading in the right direction. In its annual State of the Restaurant Industry Report, the National Restaurant

eSP: eSite Platform

The eSite Platform: Predictive analytics to enable better targeting.

The eSite Platform (eSP) helps answer a wide spectrum of location-specific questions.  From understanding customer demographics to breaking down traffic data, eSite Analytics offers a continuum of services that help our clients to select the best locations and analyze how large their networks can grow.  Here’s how those services are organized. eSP includes three solutions

Jollibee: The Fast Food Chain America Needs Right Now

Jollibee may be the largest fast food chain that most Americans have never heard of.  After starting as an ice cream parlor in the Philippines in 1975, Jollibee has grown to more than 1,200 restaurants, mostly in Southeast Asia – and the parent company operates another 1,000 stores across other brands. Known for its Chickenjoy

eSite Analytics: A Company in Motion

A picture is worth a thousand words.  But according to a recent study, a video is worth 1.8 million words per minute.  With that in mind, we are preparing new videos to introduce eSite Analytics and our eSP platform. The first of our videos is available HERE.  Titled “A Company in Motion,” it tells the story

Why Restaurants Need to Get Real About Real Estate

CHOOSING A NEW LOCATION IN ANOTHER CITY OR ANOTHER STATE TAKES MUCH MORE THAN THE OLD ADAGE ‘LOCATION, LOCATION, LOCATION.’ by Amanda Baltazar via FoodNewsFeed.com The importance of site visits Buffalo Wings & Rings also relies on science, but takes a very hybrid approach when selecting new locations, says Philip Schram, chief development officer of the

Case Study: How INRIX and eSite Analytics partnered to shape the future of site selection leveraging mobility analytics

Today, dozens of entities license INRIX® data to power their analytics platforms for site selection, performance and management. Using INRIX data takes the guesswork out of finding the right location for business locations efficiently, affordably and accurately without the need to physically visit each candidate location or conduct expensive studies. But we didn’t do it alone. eSite Analytics® deserves special acknowledgement for the early adoption and ongoing collaboration with INRIX on the behalf of the entire site selection industry. It’s just one example of how INRIX is willing to partner with companies who share our view of the future and can apply mobility data in powerful, innovative new ways.

Trade Analysis and Store Location

Competing with Amazon. By Inches. eSite Redefines Trade Area Analysis

Trade area analysis has been traditionally encumbered by “pen, paper and spreadsheet” techniques that are woefully inadequate to the “Amazon Challenge.” The placement of retail stores must be precise or a business will lose precious customers that still shop offline. eSite Analytics allows businesses to locate stores with pinpoint accuracy while gaining critical insights into lifestyle demographics,

eSite Analytics Acquires FreeDemographics.com-Alteryx

eSite Analytics is pleased to announce that it has acquired the FreeDemographics.com web property from Alteryx. FreeDemographics.com provides users with complementary demographic reporting. The single-use report provides demographic information around a 1,3,5-mile radius or any radii/drivetime of the user’s choosing.  Users can choose to view demographic information in the following report formats: Overview Comparison, Rank

Studio Movie Grill Uses Analytics, “Conscious Capitalism” to Select New Locations

Studio Movie Grill has grown dramatically by following an unconventional idea. Founder and Owner Brian Schultz calls it “conscious capitalism.” “Almost all the locations that we go to, there’s something that’s needed in the community,” Schultz said. “In some areas, it might be literacy, or other areas it might be employment or violence-oriented things. Our

Demographics Now eSite Alteryx

eSite Analytics Acquires DemographicsNow™, Demographics Applications from Alteryx

eSite Analytics has acquired the DemographicsNow web property and related licensed analytics platforms from Alteryx. DemographicsNow provides location-based data with unlimited reporting capabilities. The location-based data provides users with an understanding of the demographic and psychographic make-up of individual or multiple sites and surrounding areas. Additional DemographicsNow analytic solutions include the Geography Analysis Collection, Target

regression analysis

Regression Analysis. Good for Hairlines. Bad for Retail.

And now for a little bald-faced honesty. While it might still be useful as a tool for middle aged men studying the retreat of a once-promising hairline, regression analysis has outlived its usefulness as a retail planning method. In fact, it’s about as modern as a Corner Barber Shop for the data-driven business of today.

Grant Irving Joins eSite Analytics as Vice President of Sales

eSite Analytics, the leader in mobile data analytics for growing businesses, has hired Grant Irving as Vice President, Sales. Prior to joining eSite, Irving held similar sales positions at Buxton and Brierley. He brings an extensive background in providing data analytics solutions for a variety of industries, including retail, restaurants, private equity, oil and gas, healthcare software, consulting and

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