Social media, cause marketing, local search…the success of these and other marketing strategies all rely on a well-defined target niche. And for retailers and restaurants, those niches can differ significantly from market to market. eSite Analytics’ address append and customer classification services remove the mystery of whom to target and how to reach them, no matter where your stores are located.
The process starts with the swipe of a card—gift, credit, debit, loyalty or other magnetic piece of plastic—to identify the customer, locate a home address and then “append” the individual to a highly detailed profile.
With each append you extract, your audience becomes more clearly defined. And the more you know about how your customers spend their time and money outside your store, the greater your chances of success will be with each customer-centered campaign.
The result is a tool that’s far more powerful than any customer persona or direct mail list: segmentations of shoppers whose patterns you can predict with a great deal of certainty. You’ll know precisely when to offer some serious swag to Singles and Starters, for example, or where school sponsorships will most appeal to Flourishing Families.