Franchising in a new frontier
By Sam Oches
Solid financials have always been a priority for franchisees looking for the next brand to add to their portfolios. And a wide range of incentives has become a nice way for foodservice brands to appeal to new franchise partners. But now more than ever, a great partnership between franchisee and franchisor has become a critical selling point for any limited-service company hoping to expand through franchising,
The COVID-19 pandemic has forced corporate teams and store operators to huddle together in developing new systems, strategies, and messages as they fight to keep sales up and brand momentum alive. And moving forward, any franchisee looking to build their portfolio will no doubt be looking for robust support from the franchisor to navigate uncertain times. Once again, we recruited a council of franchise experts to help us select the Best Franchise Deals in quick service and fast casual. And while financials were top-of-mind in making these picks, we also prioritized concepts that had reputations for strong franchisor support, not to mention a unique selling point for the post-pandemic foodservice landscape.