Clients & Case Studies

For sweetFrog, the Growth is in the Analysis

For sweetFrog, the Growth is in the Analysis

Frozen Yogurt Franchise Partners with eSite Analytics for Expansion Strategies

Charleston, SC (April, 2016)—Frozen yogurt franchise sweetFrog has partnered with eSite Analytics to help provide guidance for the brand’s aggressive expansion strategies.

“From a franchise growth perspective, in 2016 we will be pushing forward with aggressive plans to expand sweetFrog’s footprint,” Chief Marketing Officer Matt Smith told Franchsing.com. “The opportunity for international expansion is huge.”

eSite Analytics will provide a mix of expert analysis and proprietary location-based insights leveraging TrailBlazer™, the firm’s 360° analytics tool for restaurants and retailers.

“Our goal is to leverage location-based data in a way that empowers sweetFrog to expand as profitably and quickly as possible in today’s market,” said eSite Analytics president Charles Wetzel.

For more insights on sweetFrog’s plans for growth, read CMO Matt Smith’s excellent interview with franchising.com.


About eSite Analytics
eSite Analytics has been providing location-based spatial analytics insights to consumer brands since 1997. The first retail analytics firm to leverage GPS trip data for marketing and site selections, our innovative tools and expert analysis have guided the growth many of America’s most recognized retailers and restaurants.

eSite AnalyticsFor sweetFrog, the Growth is in the Analysis
Read More

PDQ Selects eSite Analytics to Assist with Expansion Strategies

PDQ Selects eSite Analytics to Assist with Expansion Strategies

TrailBlazer™ to Play Key Role in Identifying Market Potential

Charleston, SC (March, 2016)PDQ, the fast-casual chain specializing in quality made-to-order meals, has selected spatial analytics firm eSite Analytics to help guide the company’s expansion strategies for 2016 and beyond.

eSite Analytics will provide a range of location analysis services to help PDQ with critical decisions related to strategic store growth and marketing. TrailBlazer™, the 360° analytics tool for retailers and restaurants, gives the brand a big advantage in selecting market opportunities based on the needs and locations of its best customers.

“When you consider the company’s commitment to quality, it’s easy to see why PDQ is experiencing such incredible growth,” said eSite Analytics President Charles Wetzel. “We’re excited to give such a successful company an even greater competitive advantage.”


About eSite Analytics

eSite Analytics has been providing location-based spatial analytics insights to consumer brands since 1997. The first retail analytics firm to leverage GPS trip data for marketing and site selections, our innovative tools and expert analysis have guided the growth many of America’s most recognized retailers and restaurants.

eSite AnalyticsPDQ Selects eSite Analytics to Assist with Expansion Strategies
Read More

Captain D’s Announces Most Successful Year Yet

Captain D’s Announces Most Successful Year Yet

In a move that caused a lot of buzz in the fast casual and quick service segments, eSite Analytics client Captain D’s announced that 2015 was the seafood franchise’s most successful year in company history. Here are the highlights:

  • The franchise established an all-time system-wide average unit volume record, marking the brand’s third consecutive year of AUV record growth
  • A 4.3% systemwide same-store sales increase marked the company’s 17th consecutive quarter and 5th consecutive year of positive growth
  • 7 new franchise development agreements were entered at the close of 2015

“2015 was another record-setting year for Captain D’s, and we’re continuing to build upon this momentum as we kick off a new year,” said Chief Executive Officer and President Phil Greifeld. “As 2016 gets underway, I look forward to expanding Captain D’s presence as we continue to make an undeniable impact in the marketplace.”

Captain D’s by the Numbers

The following statistics are taken directly from Captain D’s franchising website:

  • #1 seafood franchise in America, ranked by average unit volume
  • New stores currently average $1.4 million in annual sales
  • 2015 marked the brand’s 5th consecutive year of same-store sales growth
  • Captain D’s is currently the nation’s seafood fast-casual leader with 513 restaurants in 26 states

Captain D’s in the News

For a snapshot of the media buzz around these impressive numbers, check out some of the latest industry coverage:

Fast Casual:
Captain D’s 2015 same-store sales on the rise

RestaurantNews.com:
Captain D’s Achieves Record-Breaking Success in 2015

QSR Magazine:
Captain D’s Hits Record AUV Third Year in a Row

Would you like to know how your franchise can achieve similar results? Schedule a demo of TrailBlazer, the eSite Analytics platform, to learn how restaurants and retailers can make better marketing and site selection decisions.

eSite AnalyticsCaptain D’s Announces Most Successful Year Yet
Read More

Congratulations to Citi Trends!

Congratulations to Citi Trends!

eSite Analytics client CitiTrends made headlines this month when shares “surged a whopping 25.2%…after the company reported better-than-expected second-quarter fiscal 2015 sales and earnings.”

The fashion retailer’s sales advanced 6.1% year over year to $153.9 million, and we couldn’t be more excited for our partner in spatial analytics.

Investment research firm Zacks attributed much of the tremendous growth to an increase in the number of customer transactions, while other reports noted the brand’s successful expansion into profitable geographical markets.

Zacks also had this to say about the announcement:

“Further, the company indicated that the third quarter has started on a strong note with comps up 6% for the first two weeks of August, driven by a shift in the tax free holiday to August this year from July end last year. Moreover, a better transition from spring to fall season merchandise this year drove the improvement in comps.”

What’s next for Citi Trends?

CitiTrendsLogoThere’s talk of opening 13 new stores, relocating or expanding 13 existing ones and renovating as many as 25 others in the coming fiscal year.

Wondering how eSite Analytics can help you achieve similar results? Let’s talk! Get in touch any time to chat with a member of our team or schedule a demo of eSite Tools and innovations.

eSite AnalyticsCongratulations to Citi Trends!
Read More

eSite Analytics Client Shake Shack Featured on Market Place

eSite Analytics Client Shake Shack Featured on Market Place

December 2015 update: The Motley Fool now says “Location Is Shake Shack’s Secret Sauce

Shake Shack is big news these days, and at eSite Analytics we couldn’t be more excited for our client. Most recently, Marketplace’s Kai Ryssdal interviewed the fine casual burger chain’s CEO, Randy Garutti, to discuss how the company evolved from a hot dog cart into a publicly traded international company with plans to expand to more than 400 locations.

We’re honored to be a Shake Shack partner and excited about the opportunity to play a role in this incredible story as the brand finds out just how big it can be .

If you’re in the mood for some inspiration, listen to the entire interview on the Marketplace website. It’s worth 17 minutes of your time!

eSite AnalyticseSite Analytics Client Shake Shack Featured on Market Place
Read More